E-Commerce Customers’ Preference Implicit Identification
نویسندگان
چکیده
منابع مشابه
Identification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
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ژورنال
عنوان ژورنال: Folia Oeconomica Stetinensia
سال: 2012
ISSN: 1898-0198,1730-4237
DOI: 10.2478/v10031-012-0024-7